"Critics may say that users don't care about I.A. They don't want to learn how a web site is structured; they just want to get in, get their task done, and get out. Users focus on tasks, not structure.
But it's because users don't care about the structure of a web site that it is so important to get the information architecture right in the design." J. Nielsen
"The more often that answers are located in the places you look for them, the easier the design will feel to users, and the more successful the project. There will be more sales (for e-commerce sites), better reputation for good service (for marketing sites), and less loss of productivity (for intranets)." J. Nielsen
LINK: http://iainstitute.org/pg/polar_bear_book_third_edition.php
MAIL: morville@semanticstudios.com and lou@louisrosenfeld.com
BOOK: "The Mother Tongue: English & How It Got That Way" Bill Bryson
Definition of Information Architecture
1. The structural design of shared information environments.
2. The combination of organization, labeling, search, and navigation systems within web sites and intranets.
3. The art and science of shaping information products and experiences to support usability and findability.
4. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
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